Help me figure out this joke

This joke was posted here a while back and I've read it 2 times a day since it was posted and I just don't understand it. It's driving me insane, I can't concentrate on work I just think about it. This is it, please try to help decipher:

The key word is failure…

Jones came home and found the bucket he had at age thrust upon him. Lolly (wife) hadnt been home in 4 years. Jones is regretting trying to live his life with G*d in it now. He rebukes his commitment, and throws the bucket into the air. But suddenly, the bucket changed colors: . . . ! It was staring at him, holding money in its raibow mouth. "Rainbow Money Mouth Bucket House 2: Jones' Quam with The Creator." starring Brandi, rated R

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